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Secretlab MAGNUS Pro Akatsuki Edition
Context
The goal of the Akatsuki is to put an end to war and Pain's (the leader of the organisation) belief is that the only way the world would turn away from its constant warfare was to experience such catastrophic death and destruction that it could never again stomach the idea of conflict. Through means of assassination and annihilation of one side involved. With this in mind, we crafted the art and copy direction.
Art Direction
The Akatsuki was seen as a symbol of hope, despite their dark and mysterious aura. The visuals aim to communicate the feeling of hope and peace while still retaining Secretlab's premium brand identity. As such the key visual will showcase the MAGNUS on water, with the red moon illuminating the scene. Symbolising the break of dawn and hope amidst the dark/mysterious atmosphere.
Copy Direction (mainly for caption)
For the copy, we can hone in on the organization’s signature colors and motifs— highlight the symbolization behind their visual identity and tie it back to the design elements on our products.
Launch Album
The launch album features the full Secretlab MAGNUS Pro Akatsuki edition setup: The deskmat, cable sheathe and cable anchor.
Setup Visual
The setup post features the MAGNUS pro Akatsuki edition alongside the Secretlab chair Akatsuki edition, to inspire fans with possibly a dream setup.
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