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Twitch S.E.A
Context
We were tasked to kickstart Twitch’s Singapore and Thailand instagram page; to build and grow the community in each of the local communities, speaking their language/lingo. The eventual goal is to foster brand love, where viewers and streamers alike both feel significant.
The Creative Approach
We approached the launch of Twitch in Singapore from a hyperlocal angle, which was also what the clients were looking for - to build a strong local community for our Singaporean streamers and viewers. We created the social look and feel for Twitch Singapore from scratch, while still adhering to the branding elements and guidelines.
A huge part of our content is based on trending moments in Singapore as well as in the gaming space. Below are a few moments we hopped on.
For April Fool’s Day, we knew we had to do something fun for the streamers and viewers. We decide to prank our streamers with gifts that are specially tailored to each of their different quirks. Many of the viewers who watched the streamers live, enjoyed laughing and even commented how smart and funny Twitch was.
2021 - 2023
Client: Twitch
Agency: GOODSTUPH Singapore
Creative Leads: Emma Loh (Copy), Rachel Fung (Art), Darren Silva (Copywriter)
Motion: Cornelia Lambertus, Rachel Fung
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